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Assortment Planning - A Complete Guide

Nexgen Marketing posted on 04/30/2020 08:30 PM

Assortment planning in retail involves selecting the collection of products which will be on offer in particular locations and during a specified season. It considers the financial objectives and seasonality of the product selection in a way so that both you and your customers gain from the outcome. Making the right product picks and bringing in the right quantities of supplies to match market demand are decisions that collectively make an assortment plan.

Tags: Assortment planning, assortment plan, assortment planning process, merchandise assortment | View Count: (7346)

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