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Nexgen Marketing posted on April 25, 2018

Field executives need to have a complete and clear picture of their products distributed in every retail outlet to efficiently track and manage supply. This requires frequent communication and regular data exchanges with manufacturers or their representatives.

Manufacturers rely heavily on field executives’ ability to work independently to ensure if their products are properly stocked in the store. Products are placed on store shelves according to the standard planogram provided by the category management team. Field executives may have to perform physical checks and audits regularly to ensure high standards and compliance of the products.

To accurately measure compliance, field executives frequently visit each store and check for planogram compliance. There are many methods that they follow but can be cumbersome and time consuming, leaving a negative impact on the sales.

What if the field executives have access to a simple planogram to ease their tasks and improve efficiency?

Nexgen POG is an easy planogram which can serve this purpose!

Field executives can verify each shelf in the store for compliance and can edit the standard planograms if there are deviations found on the shelves. Nexgen POG thus gives an opportunity to share the current store appearance to power users or category management team.

The category management team can check the modified planograms and instantly share back their insights or approve the changes made on the planogram. All these processes are made even easier since planogram formats like PSA and XML can be easily imported to Nexgen POG.

Nexgen POG is already used by the field executives of many big and small retailers. Ready to increase the effectiveness of your field executives? Get Nexgen POG free trial!


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