Nexgen Marketing posted on 03/12/2025 12:00 AM

Visual merchandising is the foundation of successful retailing. A well-designed planogram simplifies the process of product placement, ensures consistency across stores, and maximizes the use of available space.

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Nexgen Marketing posted on 03/05/2025 12:00 AM

In retail, ensuring every product is strategically placed to appeal to customers and drive sales is crucial. Using effective planogram design can simulate layouts and analyze performance before physical implementation. A planogram dictates not only product location, but also facings, shelf heights, and the overall flow of the customer's journey through the aisle.

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Nexgen Marketing posted on 02/27/2025 12:00 AM

Optimizing your shelf space is crucial for driving sales and enhancing the customer experience. Planograms provide the visual blueprint for effective merchandising, but their impact extends far beyond initial creation. Planogram lifecycle management ensures these crucial diagrams remain dynamic, relevant, and aligned with evolving market trends.

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Nexgen Marketing posted on 02/19/2025 12:00 AM

Frictionless shopping refers to creating a seamless customer journey where every touchpoint from product discovery to checkout - is intuitive and efficient. It is about eliminating pain points such as long checkout lines, confusing store layouts, or difficulty locating products. By prioritizing customer convenience, retailers can improve satisfaction, encourage repeat business, and increase sales using planograms.

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How to read a planogram?

Jun 24, 2019   |   68722

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

How to increase sales of soft drinks?

Apr 22, 2019   |   36975

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   24792

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.