If you are wondering why soft drink merchandising is important, consider this – most retailers place soft drinks on their shelves because they have a better profit margin than food items – in fact, 35% of total sales are from beverages account. For this reason, soft drink merchandising is an important aspect of retail store management, as it can significantly impact sales and customer satisfaction.
How Do Planograms Boost Soft Drink Sales?
Most people use soft drinks for refreshment purposes. When it comes to soft drink merchandising, creating an eye-catching display with the help of visual merchandising planograms can attract shopper’s attention and encourage them to make a purchase. A planogram is a visual representation of a store's layout that shows the placement of products to optimize sales. This helps manufacturers and retailers optimize the performance of the retail shelf by placing soft drink merchandise based on distinct categories, including price, brand, and flavor, by analyzing the sales data. The following are some ways to impress your shoppers with soft drink merchandise using planograms:
1. Easy to navigate
Retailers can use a prominent area of the store to showcase the latest and most popular soft drinks. Placing displays with the help of planograms can help shoppers easily find their way where soft drinks are located. Since soft drinks are considered high-impulse products, they can be organized into categories, such as carbonated beverages, energy drinks, and sports drinks. This makes it easier for shoppers to find what they are looking for and helps avoid confusion. Using color blocking can help shoppers identify distinct types of drinks. For example, green color can be used for energy drinks, while blue color indicates sports drinks.
2. Optimize shelf space
Maximize the use of shelf space by arranging products in a neat and organized manner. This not only creates a visually appealing display, but also makes it easier for shoppers to browse through various products. As a retailer, you must ensure that the products are always in stock and regularly replenished. A well-stocked display with new or the latest products is more likely to attract shoppers and encourage them to make purchases. You can also provide additional visibility for new products so that they attract customers. Placing cross-merchandise items like soft drinks with crisps and snacks can drive sales.
3. Build excitement for impulse buying
Building excitement through promotional activities can drive impulse buying of soft drinks. Planograms are used to create discount labels such as “buy one, get one free," or “50% off” to increase sales and encourage shoppers to try the latest items. You can also use key times of the year, such as Christmas, Halloween, Black Friday, New Year, and Valentine’s Day, to create excitement and provide shoppers with discounts in stores. Placing soft drinks with discount labels in checkout counters can increase the chances of impulse buying and boosting sales.
Overview of Nexgen POG
Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.
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