One of the basic requirements of effective planogram creation is good knowledge about your products. A better understanding of product attributes will always help the visual merchandiser’s efforts to be fruitful. When you know your products better you will be able to decide what will help to increase sales. 

When trying to know about products the following aspects should be considered: 

• Product specification 

Product specification is the basic aspect that should be known about the products. It includes the product name, dimension, unique product code, etc. If you are not aware of the product, it is possible that you may get confused between different products as well as similar products of different dimensions. The product specification knowledge is important in order to avoid confusion and will enable the proper designing of the planogram. 

• Merchandising options 

For a planogram developer, the merchandizing possibilities available are –  

1. To choose shelf types such as gondolas, peg boards, slat walls, coolers, etc and 

2. To design the display by placing the products in shelves .  

Merchandising options for products can only be decided when the category and subcategory are identified and known. The planogram developer should be knowledgeable about the industry to which the product belongs and the knowledge about the category and subcategory of the product to decide on the marketing approach that should be used. 

• Historical sales 

Data about the products over previous years is a source of information that will help the planogram designer to know more about market behavior of the products. This will help to study consumer behavior and the trends in the industry and design the planogram accordingly. Good knowledge about the historical sales data is always desirable for planogram designer.  

• Suitable product positioning 

Suitable product positioning is the key to improving sales. Utilizing the available information to place the products in a suitable position of the shelf (like above eye level, at eye level, below eye level, bottom, etc) is important for visual merchandising. Information such as product nature, specification, sales data, and another similar factor will help to create a suitable product positioning in the shelf.  

Deep product knowledge will help planogram creator to create planograms which will help to attract customers. Sometimes the customers can be well informed about the products, so the marketer should be extra careful in designing the planogram. If the planogram developer has substantial product knowledge, then identifying customer needs will be easier. This will help to create planograms which are capable of improving sales by matching with the customer needs. Brand identity knowledge is another important aspect which can help to decide the merchandising design suitable for the products. Other aspects of products that should be known are level of competition in industry, industry nature, utility of the product and complementary products in the market. Without the knowledge of these product aspects visual merchandising cannot be considered complete. 

Nexgen POG is an easy planogram solution which helps you to create planogram in simple steps. It has standard templates available in varieties mentioned above and in different dimensions. This will help in minimizing the time required to create planogram. It is not only simple but also cost-effective. Explore planogramming with templates available in Nexgen POG. 

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