The retail landscape is continually evolving, and as the digital age ushers in new ways to shop, it is crucial for brick-and-mortar stores to find innovative strategies to stay relevant and competitive. One such strategy is the implementation of planograms, a powerful tool that is transforming the way customers shop in retail.

Planograms provide a blueprint for store managers and staff, guiding them on how to arrange merchandise to optimize sales, enhance customer experiences, and improve operational efficiency. This blog will explore the concept of planograms, their significance in modern retail, and how they are reshaping the way customers shop.

Planogram Process in Detail

• Store analysis: Retailers analyze their store's layout, traffic patterns, and customer behavior. This involves examining sales data, foot traffic, and other relevant metrics.
• Category management: Products are categorized into sections based on their type, popularity, and sales data. This forms the basis for arranging the merchandise.
• Product placement: Each product's specific placement on shelves or displays is determined. The goal is to maximize visibility and accessibility while also creating an aesthetically pleasing display.
• Planogram creation: Using shelf planning software, planogram experts create a visual representation of the store's layout, complete with product placement instructions. These diagrams include details like the height, width, and depth of each product's placement.
• Execution: Store associates follow the planograms to set up the store. This ensures that the store layout is consistent across multiple locations and adheres to the retailer's brand image.

How can Planograms Shift the Shopping Experience?

The implementation of planograms is not only a game-changer for retailers but also a transformative force for customers. It reshapes the way they shop in several significant ways:


• Enhanced product discovery: Planograms draw the customer’s attention to products they might not have otherwise noticed. This creates opportunities for discovery and the purchase of additional items.
• Efficient shopping: Customers can find what they need more quickly and easily, reducing frustration and enhancing their overall shopping experience. With planograms guiding product placement, shoppers can effortlessly locate their favorite items, creating stress-free and efficient shopping.
• Consistency: Shoppers can rely on a consistent layout and organization across multiple store locations, making their shopping experience predictable and reliable.
• Visual appeal: Well-executed planograms create aesthetically pleasing displays that make the shopping environment more attractive and enjoyable.
• Optimized shelf layout: Planogram services help retailers organize their stores in a way that maximizes sales. These experts make the most of the retail shelf space by ensuring efficient product placement, improving the shopping experience, and ultimately increasing sales. It helps analyze sales data, customer buying patterns, and other relevant information to determine the most effective placement for each product. Products are strategically placed to capture customer’s attention, encouraging them to explore and make more purchases.
• Improved customer experience: When customers can easily find what they are looking for, it leads to a more satisfying shopping experience. This encourages repeat visits and customer loyalty.

Overview of Nexgen Planogram Services

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.

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