Managing the complexity of the wine category and addressing the customer demand for a personalized shopping experience is a critical issue, faced by many who owns a wine and beer business. Are you in the beer and wine industry?  If yes, then this blog post is for you!

With an increasing number of c-stores investing in beer and wine, it demands to be aware of the competition that is bound to occur. There has been a shift in the beer choices of consumers, demanding wider options in the craft, import quality, flavour and more.

Similar to beer wine consumers too are looking for more choices in flavour induced wines and convenient packaging for immediate consumption. Store-specific wine and beer planograms are necessary to stay responsive to these kind of market trends and shifts. To meet this demand, stores have to dedicate more space to chilled wine and merchandising for wine packages made for immediate consumption.

A core range is the first step to growing your wine and beer sales. Planograms are designed to help manufacturers and retailers optimize the performance of retail shelf space to improve the category performance. Planograms are an essential to make sure that you have stocked up for seasonal peaks.

To allocate shelf spaces according to the demand, these stores have to be smart with their internal sales data and analytics. If you have employed a planogram in your store, you can easily understand how much space is allocated to a particular brand or package and which brand works the best and why.  Also, planograms will help you to try out innovation in both local and regional brands.

Ensure you have the brands shoppers expect to see and you will be meeting your customer needs and they would happily visit your store again.

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