Encouraging potential shoppers to visit your store for a closer look is a top priority for every department store. Whether you use an appealing window display, a discount label on shelves, or an enticing store layout design, chances are you are doing something to draw the customer’s attention. But once these shoppers are inside, how do you prevent them from leaving empty-handed? As a retailer, you need to use a strategic plan to get people to walk through your store. While foot traffic is crucial, what do you do to make customers stay in the store? Well, with the help of planogram software, retailers can entice shoppers to make purchases. Planograms are visual merchandising tools, which help retailers plan and execute product shelves efficiently to boost sales. Here, we will look at five visual merchandising ways to generate sales and build greater customer loyalty:

• Let customers try before they buy: Remember the last time a shopper visited your store with the intention of buying a limited-edition body. But did they leave your store empty-handed because they could not try the item before buying it? Well, in such cases you can simply make space for keeping samples on shelves to draw the customer’s attention. After all, letting customers try before they purchase is a powerful way to upsell. This gesture can cause shoppers to feel their need to return the favor by buying the products. If your store sells apparel or cosmetics, start letting people try your items to know customer likes and preferences, and in that way, you can stock more items on shelves of their choice.
• Understand customer movements: It is important to understand how customers will move through the store. Store layout and product placement may make perfect sense to you, but you need to understand how customers move around your store and interact with each shelf, inventory, and products. If they cannot find what they are looking for, they will leave your store without buying anything. That is why you need to plan and execute store shelves and make your store layout enticing to your shoppers with visual merchandising strategies. If your store offers baking items like flour, food coloring, sweetener, or cocoa powder, you can cross-merchandise such items to increase your sales.
• Create an engaging store environment: Your store should be a place shoppers feel comfortable in, whether through layout design, lighting, product shelves, color or senses. Using warm and light colors in winter is good for improving store performance. Strategically chosen scents at different locations of your store can create a memorable, pleasant shopping experience and increase sales. Other than this, the most important way to entice customers are through the layout design of your store and how well your shelves are filled with different products. These all can help activate shopper’s' desires and result in impulsive buying.
• Stock up on what sells: As a retailer, you should always prioritize stocking top-selling items, by having more sizes and colors on the shelves. This will let your shoppers know that you have additional sizes and colors available in the store. If your customers are looking for noodles of small and large sizes of different flavors, you can place them all on the same shelf to increase the chances of impulse buying. Also, placing new products, and placing discount labels on product shelves can generate more sales.
• Optimize your checkout counters: What would be an appropriate way to increase the chances of impulse buying at your store? Bundles of pens and pencils or beach kits, small gifts, and toys are just some examples. Even if 10% of all your shoppers pick up an extra item at the end of the checkout counters, it can increase the sales. Adding new products, or low-selling items with discounts on checkout counters can result in impulse purchases.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planograms can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planograms on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

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