Nexgen Marketing posted on June 08, 2018

A planogram is a visual representation used in merchandising and retail space planning, to clearly explain how and where retail products should be placed on the shelves with a goal to increase purchases by customers.

There are few strategies to be followed for product placement. The position of product, number of facings, brand completion, brand popularity and many other factors are taken into account. The effectiveness of the created planogram is measured by the sales volume.

The best way to understand planograms is to look at some examples of planograms. Nexgen POG provides a few templates and you can either edit those create new planograms using Nexgen POG. Let’s look at a few planogram templates.

1. Large Format Coffee Shelf:

You can make the perfect planogram of your choice by editing Nexgen POG’s large format coffee planogram template. You can add or remove fixtures from this four-fixture shelf. It’s very easy to import products from the product library to your bin and start placing products on the shelves by a drag and drop.

2. Large Format Tea Shelf:

Following is a planogram made for a large format tea shelf. You can easily stack tea packets one on the above the shelf as shown on the last fixture of this six-fixture shelf. The size of the shelves can be further adjusted according to the number of facings of products.

3. Small Format CSD 1 Door:

The following figure shows a planogram for a gondola that we have designed for a leading food and beverages client. With Nexgen POG, you can either edit the template or create a similar one for your gondola. You can make use of the feature” spread even” if your fixture is not full.

Nexgen POG has are many other templates and features that can be explored! Try it now using a free trial!


Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   30221

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   19902

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   18844

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.