Imagine you are taking a stroll through the walkway and immediately a coffee shop catches your attention. As you get closer, you see window displays with attractive graphics of different baristas and an array of pastries stacked artfully with handwritten signs saying freshly baked. Even if you are not hungry, you may find yourself ordering a coffee and a pastry on the spur of the moment.
That’s exactly what visual merchandising is. It is the use of attractive displays and floor plans to capture the shopper’s attention and increase sales volumes.
In this digital era where the attention span of human beings is dwindling, the role of attractive displays to increase your store walk-ins is undeniable. There are different types of displays that visual merchandisers use to communicate with shoppers.
Each display has its own functions and characteristics. Designing and implementing them strategically can give your brand a competitive edge over others.
The top displays in visual merchandising are:
Window Displays
Window displays are the product displays that are set up at the front façade of a shop. They are the first point of contact between your products and your potential customers. Therefore, creating compelling window displays is paramount as it can be a deciding factor on whether a customer enters the store or not.
You need to have the right products on your window display that will positively represent your store and attract customers.
Advancements in technology have introduced new digital services like FOMO storefront that lets retailers add a smart screen to their store window display to help shoppers to shop from the window even when the store is closed.
Standalone POP displays
A POP display also is known as the Point Of Purchase displays that are used for grabbing shoppers' attention to your products. POP displays can be as simple as a signboard to as elaborate as a vendor shop or a display carton.
Dump Bins
Dump bins are standalone displays that can be interacted from all angles. They are giant bins that are commonly stocked with individually packaged products. You can generally find toys, candies, and other small products in dump bins.
Freestanding displays
Freestanding displays are also standalone displays that can be interacted with from 360 degrees. But, they are more organized displays with larger products on shelves or hooks. They have more eye-catching colors and designs.
Gondola displays
Gondola displays or gondola endcaps are standalone shelving units. Gondola shelves are usually found in more open areas of the store and have the option to include graphics and color schemes to promote products.
Pegboard displays
Pegboards are a wall-based display solution used for hanging products for convenient access. It is a display board of perforated grid of holes that can be used for fitting hooks or pegs
Vendor POPs
Vendor POPs are often known as ‘store within a store’ displays. Vendor POPs are used to place a set of merchandise that needs to stand out from the rest. Vendors usually place a section of the store on these vendor POPs
Display Planning Using Nexgen POG
Every display has to be used for the right products and their combinations. Planograms are a visual merchandiser’s best assistant to plan out the best performing displays. Now you have web-based easy to use planograms that helps in designing the in-store product arrangement. Nexgen POG has pre-created merchandising standards of various displays to create planograms with easily, quickly and with minimal errors. You can also define your dimensions and create your own displays specific to your stores. You can drag and products to create your display planograms. Nexgen POG also has a just click and post compliance management system. You can even automate your best performing product assortment using a planogram automation feature.
With Nexgen POG, you can create and optimize your displays easily, quickly and with minimal errors.
Your displays are where most of the interactions happen. Design your display planograms with Nexgen POG. Now you try out Nexgen POG for free.
