Renovating your retail store can be both confusing and rewarding. Your store’s floor planning and store layout design are an important part of your overall brand experience. Remodeling your store can help you drive in-store sales and attract more customers. Despite the rapid growth of online shopping, brick-and-mortar stores still have more control over their customer’s shopping experience that they cannot find online. Therefore, a store remodel can help you in building your brand, improving sales and bringing in a profit.

How do you want your store to look like?  

When planning to renovate your store, make sure to focus on your store layout and visual merchandising. These elements can create a psychological effect on shoppers for buying products. Also, the chances of your store getting more sales by remodeling can be huge. When remodeling your retail store, products can be strategically displayed to attract more customers with the help of planogram software. Planogram is a visual merchandising tool, that allows utilizing your store’s space to it’s full potential and helps with proper product placement. This will help in organizing the store shelves and inventory management. So, following are the planogram tips for remodeling your store:

• Pick the right floor plan: Planograms and floor planning have a symbiotic relationship that they cannot perform completely alone. Therefore, a retailer should select a layout that fits their store’s products. It has been said that, 50% of the sales floor is never browsed by shoppers. So, a retailer should choose the right floor plan including grid, free-flow, loop and angular design for their store. Nearly every retail store utilizes a grid as it’s store layout. It is designed as a predictable pattern of long aisles where products can be easily identified by customers.
• Set the customer journey: It describes a customer’s path from the moment your brand enters their awareness through the store experience. The retailer can place high-value products upfront by determining the store’s value in the first 5 to 15 feet of space. Also, customers will avoid entering an aisle where they might brush someone’s backside and placing ‘4 wide aisles’ can be a solution for that. Moreover, retailers can include small items on checkout counters to increase impulse buying chances.
• Rebuild displays: Retail displays can improve the performance of the store and help drive customer traffic into the store. Retailers can rebuild their store’s displays and place them near aisles to slow down the shoppers. Also, a retailer can place items at an eye level to receive 50% of more attention than products elsewhere. Furthermore, changing the displays weekly or monthly can make customers revisit your store and improve sales.
• Build an experience: Retailers can use solid backgrounds to highlight the products. It has been said that 60% of shoppers make their decision to purchase a product on color alone. For instance, red color indicates energy, yellow represents youthfulness, and green for relaxation. Other than that, your store’s lighting can also lift the sales up to 15%. You can use lights including spotlights, backlighting, warm temperatures and high-activity lights to improve the store’s performance and give products a glow.

Overview of Nexgen POG 

Nexgen POG is a robust cloud-based visual merchandising tool designed for quick and easy planogramming. It is multi-device compatible software that helps retailers to create store-specific floor plans to boost in-store sales and increase revenue. Nexgen POG ensures right product placement, proper category management and compliance analysis for improving the retail store performance.

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