Did you know that 40% of all holiday sales fall in November, during the month when Thanksgiving Day is celebrated? That is a special time of the year for shoppers. And the first one after Thanksgiving is Black Friday, which marks the start of the winter shopping season. Reports state that 3 to 5 respondents plan their purchases immediately after Thanksgiving Day.

So, as a retailer, you must consider the most effective ideas to make Thanksgiving memorable for all your valued customers. Since retailers are gearing up for the holiday season, visual merchandising planograms play a crucial role in capturing the attention of shoppers. Creating an inviting and festive atmosphere can significantly impact the customer experience and boost sales. In this blog, we will explore five creative ideas to spice up your Thanksgiving sales through effective visual merchandising:

• Harvest-inspired displays: Embrace the spirit of fall by incorporating harvest-inspired elements into your displays. Use warm autumn colors, such as deep oranges, rich reds, and earthy browns, to create a cozy and inviting ambiance. Decorate your storefront with pumpkins, cornucopias, and fall foliage to evoke the essence of the season. Arrange products in a way that complements the theme, making customers feel the warmth of Thanksgiving as they browse with planogram software.
• Themed window displays: Capture the attention of people with eye-catching window displays that tell a Thanksgiving story. Consider creating scenes that depict a festive Thanksgiving dinner or a family gathering. Use creative lighting to highlight key products and draw attention to your holiday promotions.
• Sell in bundles: Do not disregard the idea of placing exclusive Thanksgiving bundles to encourage customers to use themed bundles as gifts or package deals. Showcase these special offers through visually appealing displays at strategic locations within your store. For instance, cross-merchandise items such as cookies near cakes to entice customers. Utilize themed props and signage to communicate the value of the bundles and create a sense of urgency. This approach not only boosts sales but also adds an element of excitement to the shopping experience.
• Create a sense of urgency: If you want to make your shoppers buy more on Thanksgiving, give them a sense of urgency by creating time-limited offers. For example, provide flash sales such as ‘buy one, get one free’ or discounted deal on selected items. By creating a sense of urgency through time-limited offers, you not only provide shoppers with deals but also turn their holiday shopping into a wonderful experience.
• Start month-long deals: Since November is known as the busiest month for shoppers, you can provide deals earlier in November and continue them till the mid of December. This increases the chances of customers exploring the special deals and products that you offer. For example, you can offer gift cards or chocolate hampers to shoppers to drive sales.

Overview of Nexgen POG

Nexgen POG is a robust and user-friendly cloud-based visual merchandising tool. It is designed for quick and efficient planogramming with minimal effort. Planogram in retail can be designed by easily dragging and dropping the products. The multi-device compatibility feature of POG allows you to obtain, share and edit planogram on any device, including your phone. It helps in designing store-specific planograms for increased product visibility and sales.

                                                             Get Your Free Trial Now!