In retail marketing, visual merchandising planogram has an undeniable role in bringing people into your store – in other words, sales. Planograms help retailers plan and execute their store shelves to drive customer attention and boost sales.

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The retail business has always been competitive, but the last few years have been more challenging than ever. Customer’s shopping habits have changed, and their expectations continue to increase. Planogram software has become essential for retail businesses to stay competitive in today's retail environment by utilizing shelf space to promote products and generate sales.

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Stores that sell seasonal products like gift cards, Christmas decorations, Halloween costumes, and Easter sets earn more profit during the holiday seasons. The difference between peak-season and off-season sales can be reduced with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers strategically plan and execute the store shelves even during the off-seasons.

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Planogram helps visually merchandising kid's apparel clothing with right window displays, store layout, shelf planning, category and inventory management. By designing the apparel store with bright colors, right shelf placement has the chance to improve store performance and maximize sales.

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A pet store merchandising needs to be designed with the right store layout design, product assortment and proper shelf execution for better store performance. It can be done better with the help of a planogram software to properly execute pet store shelves with right assortment planning.

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There are tools and methodologies that can be used in the merchandising of a store. An effective combination of these can be a significant sales booster for the retailers. Exercising Category management along with using planograms as a tool for easy product arrangement is one such effective combination. To enhance this combination even more, cross-merchandising can be incorporated as one of the protocols while planogramming.

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Cross-merchandising is a powerful strategy to stay ahead in this competitive retail landscape where shoppers are seeking an experiential shopping environment. It is a merchandising methodology of arranging products from different categories together. The products placed together shouldn’t be any random products but have some logical connection to prompt the shoppers to make the purchase.  

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