Nexgen Marketing posted on 02/10/2021 06:33 PM

Traditionally, retail stores dealing with simple product categories or similar assortments were given the same planograms. However, these planograms failed to show variation in actual sales from store to store and the facings of each item are largely influenced by the average unit rate of sale. Generic planograms are created based on the assumption that the demands of each store are the same. This one size fits all approach can cause problems at store levels, resulting in improper execution of m

Read More

Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   30220

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   19902

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   18844

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.