Nexgen Blogs

Jan

Planogramming Cross- Merchandising

Nexgen Marketing posted on 01/21/2020 07:14 PM

Cross-merchandising is a powerful strategy to stay ahead in this competitive retail landscape where shoppers are seeking an experiential shopping environment. It is a merchandising methodology of arranging products from different categories together. The products placed together shouldn’t be any random products but have some logical connection to prompt the shoppers to make the purchase.

Tags: Cross-merchandising, Advantages of cross-merchandising | View Count: (8081)

Popular Blogs

How to increase sales of soft drinks?

Apr 22, 2019 | 30220

Visual merchandising planogram

Increase sales of soft drinks

planogram for soft drinks

improve soft drinks sales

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022 | 19902

data-driven planograms

store clustering

retail store

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019 | 18844

how to read a planogram

create a planogram

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.

planogram

planogram services

shelf planning software

shelf planning small retail stores

visual merchandising planogram

customer experience

planogramming