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How Visual Merchandising can help Increase Retail Profit with a Hot Spot Fixture?

Nexgen Marketing posted on 08/11/2021 10:52 AM

Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

Tags: planogram, visual merchandising, hot spot, cold spot, retail store, cross-merchandise, store layout, counter areas, color blocking | View Count: (4536)

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