Merchandising is one of the fundamentals of sales success. And, when it comes to fashion retail, there is no exception. As a retailer, you must consider how each element influences a shopper’s decision to make a purchase. help retailers in designing and executing product displays to drive shopper’s attention and significantly increase sales. This will also determine your customer’s first impression when they see or explore your store.

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As a retailer, it is your responsibility to optimize every bit of your merchandising environment to provide an enjoyable shopping experience for shoppers. Choosing the correct combination of visual displays and merchandise can help you stand out from the competition. Planograms assist retailers in implementing end caps on gondola shelves to properly display various items.

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Retail checkout counter is the space where retailer rings up customers into the store to encourage impulse buying. With the help of a planogram software, retailers can place products that customers may have forgotten, seasonal or discount products near the checkout counters. This immerses customers in visiting the retail stores next time.

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Visual merchandising helps retailers in placing hot spots on frequently traveled routes of a store where displays are in direct sight to customers. This helps to get customer attention and impulse buying. Retailer can also decide the type of products, nature and category of products and number of items to be added in the hot spot with the help of a planogram software.

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