Nexgen Marketing posted on 06/14/2023 12:00 AM

Understanding why people do not buy is one of the most essential things a retailer can do to boost conversion rates. Planograms can help achieve profitability by enhancing product engagement and effectively featuring new items to maximize in-store sales.

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Nexgen Marketing posted on 10/06/2022 12:00 AM

Encouraging potential shoppers to visit your store for a closer look is a top priority for every department store. As a retailer, you need to use a well strategic plan to get people to walk through your store. While foot traffic is crucial, what do you do to make customers stay at the store? Well, with the help of planogram software, retailers can entice shoppers to make purchases. Planograms are visual merchandising tools, which help retailers plan and execute product shelves efficiently to boo

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Nexgen Marketing posted on 05/21/2021 11:26 AM

Label and signage are a great way to attract customer’s attention. Retails make use of planograms to creative for unique promotional labels for their products or brands, that aid increasing product visibility and sales.

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As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

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Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

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Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.